Think back to your childhood – we all grew up with them – hamburgers. It could have been a humble hamburger with a handmade patty cooked on the grill at your local fish and chip shop, and adorned with salad, cheese, an egg, maybe some pineapple and bacon, and including that most ubiquitous Australian ingredient – juicy, purple beetroot. Or it might have been an American style cheeseburger, from McDonalds or Hungry Jacks – a sweeter bun, pickles, some American style melty cheese and looking and tasting exactly the same every time you had one.
Whatever your favourite, it’s a memory shared by most Australians.
But over the past five years something has happened to the humble burger – it’s been jazzed up under the influence of celebrity chefs, social media influencers and an increasingly discerning consumer-base. Suddenly it’s not enough to grab a takeaway from your local and sit in front of the television with the family. Burgers have entered the hustle-bustle world of fine dining and the only burgers to eat are those which look best on your Instagram, while you’re sitting in an upmarket establishment with the rest of the culinary elite!
