Veganism might be gaining more attention in the media and the recent protests across Australia was one way for activists to get their message across. But does it work, and does it really encourage people to cut meat out altogether?
The jury is still out. Veganism is not new. The vegan diet was defined in 1944 and by 1988 a clear definition was coined. But the growing trend for the food industry to jump on the veganism bandwagon suggests this might not be a passing global fad but a way of life for a new generation of vegans going into the future.